What could be more social than a social networking site that’s all about beer? I recently found Coastr.com, the social guide to beer. If what they say is true, then this site should make bubbles with consumers and aficionados alike. I decided to take a quick tour of the site to see what the buzz is all about.
To start the site has one goal: connecting passionate, like-minded people about new brews and beer drinking establishments. It was created by Brian Eng of Luckymonk. And, according to the “what’s Coastr” page of the site, none of the site was built while sober. The site also claims to be an experiment in social networking. In other words, Coastr.com hopes to connect fanatics to more beers and places to drink them. There is a search engine for both beers and places to drink beer. A “places to drink” search will lead you to an amazing map mashup of establishments of character and flavor. The actual social networking aspect of the site is obvious from the front page visit. Already, users have stated their opinions on many types of beer. From Belgian to American, the reviewed beer list is extensive. After reading the commentary on some of the other beers, I noticed that the comments varied from long to short. I actually posted my own comment on the Duvel commentary (I’m a lover of Belgian ales, what can I say).
If you are a brewery interested in expanding your product line or want to connect to some real beer enthusiasts, I would try posting some comments on Coastr.com. It wouldn’t hurt to gain some exposure. Furthermore, you’ll be a part of a wider experiment that’s all about growing your social connections to YOUR customers.
1 comment:
Hi Walker, My name is Robert and I represent Coastr.com. There must be some confusion as our company does not deal in beer, but rather car rental software. The website you are referring to no longer exists. Could you please correct this mistake and remove our website link from the post? Thank you. Regards.
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