Thursday, June 22, 2006

Can you summarize your online optimization in three words?

Inspire, interest and intrigue - these three words should be paramount to your online marketing.

If your online guests aren't inspired to become interested then the potential for actionable intrigue will be lost. In other words, you have to build your marketing effort from the ground floor with the idea that they want to learn about your food and drinks! They want to be captured with your ambiance. And, your patrons will want to take action from their computers.

But, I'm a busy restaurant owner. How can you expect me to spend all this time researching this information?

The answer to this question is simple - stay tuned to Restaurant Web Marketing for the preparations of our journey together to expand your online potential. Stay focused on this blog for information about the new internet. And, keep this blog part of your routine: wake up, check blog, eat breakfast, go to work. The tools will be at your disposale, it is all how much you choose to participate.

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